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Get accessCultural imperialism through beverages advertisements: a case study of youth of Lahore
- Author: Rasool, Tamkanat
- Author: Nadeem, Aniqa
- Author: Karamat, Kiran
- Source: Journal of Mass Communication & Journalism 7 i (2017): .
- Published: 2017
- ISSN: 2165-7912
- DOI: 10.4172/2165-7912.1000325
- Classification:
- Subject Keywords:
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Index Islamicus
Corporate brands and marketing strategies
- Author: Wilson, Jonathan A. J., Islamic marketing researcher
- Author: Liu, Jonathan
- Source: Islamic marketing and branding: theory and practice. Ed. T.C. Melewar and S.F. Syed Alwi, 11-35
- Published: Routledge, London, 2018
- Classification:
- Subject Keywords:
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Index Islamicus
Islamic products and services: the concept of Halal and certification bodies
- Author: Kooli, Kaouther
- Source: Islamic marketing and branding: theory and practice. Ed. T.C. Melewar and S.F. Syed Alwi, 36-49
- Published: Routledge, London, 2018
- Classification:
- Subject Keywords:
Bibliography:
Index Islamicus
