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Revisiting online banner advertising recall: an experimental study of the factors affecting banner recall in an Arab context
- Author: Khattab, Lina
- Author: Mahrous, Abeer A.
- Source: Journal of Arab & Muslim Media Research 9 ii (2016): 237-249.
- Published: 2016
- ISSN: 1751-9411
- Classification:
- Subject Keywords:
Bibliography:
Index Islamicus
Islamicization of promotion
- Author: Chhabra, Deepak
- Source: Tourism in the Muslim world. [Ed.] Noel Scott, Jafar Jafari, 267-285
- Published: Emerald, Bingley, 2010
- Series: Bridging Tourism Theory and Practice
- Classification:
- Subject Keywords:
Bibliography:
Index Islamicus
Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
- Author: Feiz, Davood
- Author: others
- Source: Journal of Islamic Marketing 4 i (2013): 101-125.
- Published: 2013
- ISSN: 1759-0833
- Classification:
- Subject Keywords:
Bibliography:
Index Islamicus
