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Strategie onomastiche e pragmatiche nel branding aziendale

[Article]
Author: Gałkowski, Artur
Translated Title: On the importance of marketing activities in the process of creating company names
Publication Year: 2004
Descriptors: Language:
- Gallo-Romance
- Italo-Romance
- Polish
Descriptors: Subject:
- Contrastive analysis
- Name studies other than anthroponymy and toponymy

Bibliography: Bibliography of Slavic Linguistics

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